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Sears, Roebuck and Co. : cheapest supply house : special catalogue of carpets / Sears, Roebuck and Co.
[Variant title:Special catalogue of carpets]
Record number:
Call No:
TC 746.7 SEA/02
Author/s:
Subject:
Notes:
Cover title.
Year:
[1902]
Publication details:
[Chicago, Ill.] : The Company
Description:
1 volume, various pagings [36 pages] : chiefly illustrations (some colour) ; 16 x 22 cm.
Type:
trade catalogue
Thumbnail/s:
Abstract:
Sears, Roebuck and Co began operations in 1893 selling goods to farmers via mail order. By 1895, Sears had produced a mail order catalog that consisted of 532 pages offering amongst other things: shoes, women's garments, wagons, fishing tackle, stoves,
furniture, saddles, bicycles, and jewellery. Around 1905, to encourage repeat customers, Sears initiated a program called "customer profit sharing" giving the customer a one-dollar certificate for every dollar spent. By accumulating these certificates the customer could redeem them for specific items. The 1905 catalog was the first to feature full color and texture wallpaper samples. Following this trend, the next year he added paint samples, and in 1908, the last year Richard Sears was associated with the company, he offered both wallpaper and paint color sample books to customers. In 1906, Sears Roebuck became a publicly listed company. At the beginning of the century, a greater percentage of Americans lived in rural areas than in cities, but by 1920 this statistic had reversed. As city dwellers were considered to be poor users of mail order catalogues, Sears opened their first retail outlet in Chicago in 1925.
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Not for loan
The Mint
TC 746.7 SEA/02